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| The WE site started with a strategic consulting phase to determine the role of a web site in the brand's business. We created a strategy where the site would become a tool to develop a new audience for the brand beyond being just an extension of the programming. The concept of the site, as a reflection of the brand, was a place for women to connect. To facilitate connecting, we developed light social networking features within the site as well as content to prompt discussion, debate and ultimately connection. « Back |
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