Among the ads we created for Honeywell Genetron, "The colors of cool" spoke to the overall line of Genetron refrigerants. Because the refrigerant tanks are color coded, we used the popsicles to connect the idea of cold with colors.

"The new green" referred to a new environmentally friendler version of an existing line of refrigerants. The old line of refrigerant was known for its pink tank. The new tank, appropriately, is green.

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