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| A comprehensive campaign was developed for the Enovate blowing agent which was centered around the term "R-value" which is used to rate a home's ability to retain heat and cooling. The main ad ran the line "Our value" with the R highlighted to connect to the industry term. The concept was expanded to include "Green value", "Commercial value", "Retail value" etc. to address different sectors of the industry. The main goal of the overall campaign was to create awareness and desire for spray foam insulation, which kicked off with the ad, "Discover foam". « Back |
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